Archive for June, 2010

What’s the most popular colour for?

People often ask me what the most popular beige is?  Or the most popular white? Or the most popular… well you get the idea.  Why do people want to know? Well firstly, we all want to feel like part of the in-crowd and knowing what’s popular allows us to do that.  However colour is a personal expression of style and most people realize that, so why do we still need to know what’s popular? When it comes to colour popular also means tried and true. The popular colours are popular for a reason..they work! Colour can be a tricky road to navigate, but if you start with an idea of what colours work best in most situations, like having a map, you’ll get safely to your final destination. 

So here is my list of the most popular colours:

White: Hands down Cloud White CC-40 (This colour out sells ALL other whites about 4 to 1)

Beige: Sandy Brown CC-150 and Stone House CC-120.  These colours have been my most popular recommendation for a neutral for the last 3 years in Calgary.

Taupe: Smoky Taupe CC-490.  This colour is increasing in popularity because of the new trend towards grey.

Somewhere between beige and taupe: Greenbrier Beige HC-79 and Bleeker Beige HC-80.  People often want something between beige (which has a high degree of yellow) and taupe (which can be too grey for some) and these two options are the perfect middle of the road colours.  For this reason these are the most popular wall colours found in newly built houses and show homes.

Red: Sundried Tomato CC-62.  This rich warm red is a classic choice for an accent colour or dining room.  This colour contains neutralizing grey which tones done the intensity and gives longevity to this colour selection.

Orange: Maple Syrup CC-420 and Greenfield Pumpkin HC-40. These oranges are not too bright and harmonize with most woods since they contain brown-undertones.

Yellow: Dijon CC-210 and Vellum CC-200. These yellows are neutralized with orange which allows the colours to maintain their warmth (in comparison yellows that are neutralized with black often have a greenish undertone).

Spring Green: Georgian Green HC-115 and Dill Pickle 2147-40. Bright and cheerful, spring green is the perfect way to accent a monochromatic room. These greens could also be used to create a fresh feeling in the bathroom.

Sage: Herbes De Provence CC-634. This colour is my most popular alternative to a traditional neutral (i.e. beige or taupe).  This colour will still behave as a neutral in that it will compliment most other colours in your decor, however it will also add some colour and personality to your walls.  Once you try this colour you’ll fall in love! I did!

Spa Blue: Smoky Green CC-700 and Wedgwood Gray HC-146. We are seeing a lot of spa inspired spaces being created in the home.  These two shades are the best choices to capture that watery spa feeling in your own private space.  These blues have grey and green undertones that keep them restful and interesting.

Brown: Whitall Brown HC-69, Davenport Tan HC-76. These browns are lighter than dark chocolate without the pink-undertones that can occur. I often see these colours used for an accent wall with beige or taupe. This keeps the overall scheme monochromatic while adding some emphasis and interest to the walls.

Grey: Ashley Gray HC-87, Boothbay Gray HC-165.  Grey is presently the trendy colour to use in your home, but these greys will stand the test of time.  Ashley Grey is warm and I see if often used as an accent like the popular browns.  Boothbay Gray is calm and cool and can be used in the same way as the popular spa-blues, especially in the master bedroom.

Kid’s Room Colour: Denim Wash CC-770 and Grasslands CC-590. Like a pair of old jeans that will go with any t-shirt, these colours will go with any kids theme wither its sports, cartoons or movie stars.

 Use these colours as a guide, come into Southpointe Benjamin Moore and pick up the colour chip for the colours your interested in and then explore what other colours are on that chip as well as what colours are on the chips next to the popular colour. Somewhere in that mix is the perfect colour for you!

-by Stacey Severs